We are a product development company, with a focus on product inception and prototyping. We help our partners explore and validate ideas, and get them to market quickly.
Our Guiding Principles
+ Minimize Complexity
Elegant solutions are simple and minimalist in nature. Complexity is a tax on any product, one that adversly impacts cost and reliability, and should be viciously controlled.
We iterate and strive to realize a design of irreduceable complexity.
+ First Principles Thinking
Every solution and problem root-cause can be reduced to a few equations or phyiscal laws.
We resist the temptation of a convenient starting point that is based on an analogy, in favor of one that is rigorously founded and well understood.
+ Emphasize Functions & Requirements
A product can't rise above its requirements. Development projects are doomed to fail if requirements are not gathered and defined adequately early in the process.
We spend the time upfront to capture all critical requirements.
+ Leverage Techonology
Scientific computing can provide valuable insight into various areas during design and verification phases.
We leverage that to reduce the number of design iterations and physical prototypes, reducing development costs.